The one-day training interactive course will enable the participant to develop social media marketing knowledge and skills for Facebook, Twitter, Instagram, LinkedIn, etc.
Learning Outcomes
At the end of the one-day training, the participant will be able to:
Develop an integrated and effective social media marketing strategy
Explain tools for distributing content effectively across social media
Use Facebook and Instagram to facilitate brand promotion and content marketing
Use Twitter’s features to target potential customers
Use LinkedIn to run ad campaigns and use its features
Describe personal development action plan.
Course Content
Integrated and effective social media marketing strategy
Effective distribution of content across social media
Facebook and Instagram brand promotion and content marketing
Twitter features and targeting potential customers
LinkedIn customised ad campaigns
Summary and action planning
Course evaluation
Course Attendance Certificate
Duration and Time
1 day course, 9.30am - 4.30pm
Who can benefit from this training?
Anyone who needs to develop social media marketing knowledge and skills for Facebook, Instagram, Twitter, LinkedIn, etc.
Training Methods
The training course takes a blended learning approach and the training methods reflect all learning styles. There are interactive learning activities, scenarios, presentations, facilitation, and discussions. Each participant can bring along laptop or tablet PC.
Mode of delivery
This course is delivered (1) in-house; (2) training venue; (3) Virtual training room